Restaurant Menu with Photos and Video: Why It Sells More
A text-only menu leaves almost everything to the guest's imagination. A menu with photos and video shows the real dish: how it looks, its size and texture. That sells far better.
Why video beats a photo
A photo helps, but vertical video (TikTok-style) shows the dish in motion: the melting cheese, the steam, the plating. It's the format that stirs appetite the most — and therefore lifts the average ticket the most.
How to film dish clips that work
- Shoot vertical 9:16, with good natural light when you can.
- Keep clips short (3–6 seconds) and with motion: a cut, a pour, a close-up.
- Prioritize your signature and high-margin dishes.
- No expensive gear needed: a recent phone is plenty.
No videos yet?
Start with quality photos and add videos over time. With Disho you can also generate a photo, video and description with AI for dishes you haven't filmed.
Where to show it
The natural home for these videos is your QR menu: each dish autoplays (muted) as the guest browses the menu from the table.
Build your video menu with Disho and watch the difference in average ticket.
→ QR Menu for Restaurants: How It Works and Why Use One
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