How to Increase the Average Ticket in a Restaurant

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The average ticket is one of the most profitable levers: raising it doesn't require more guests, just a little more spend per table. Here are tactics that work without feeling pushy.

1. Show dishes with video

Guests order what they see. A vertical video of the real dish stirs appetite far more than a line of text — and that means more starters and desserts.

2. Upsell inside the menu

Suggest sides and pairings next to each dish ("goes great with…"). In a digital menu you can surface these extras at the right moment.

3. Build combos and set menus

Bundle starter + main + drink at an attractive price. Guests see value and the ticket rises.

4. Don't forget desserts and coffee

This is where margin is most often lost by simply not offering. Show them with a photo at the end of the order.

5. Use the data

See which dishes get the most views and which rarely sell; adjust order, photos and prices. Disho shows average ticket, top dishes and peak hours.

6. Make a second round easy

If ordering from the phone is easy, the second drink or dessert is added with no friction.

7. Reduce payment friction

Paying at the table with Apple Pay or Google Pay stops guests from "closing out" early because they're in a hurry.

The foundation for most of this is an attractive digital menu. Start with a QR video menu and try Disho free.

→ QR Menu for Restaurants: How It Works and Why Use One